Maximizing Your Team’s Performance in Confluence: A Step-by-Step Guide to Viewtracker Analytics

Confluence users understand that procuring deep insights into their instances’ performance, spaces, and pages is essential for workflow and organizational efficiency. You’ve likely already explored other solutions, including Confluence’s basic analytics, to meet your data efficiency objectives. 

While Confluence’s built-in analytics offer a basic glimpse into usage patterns, experienced administrators and team leaders recognize the need for deeper and more detailed insights. Enter Viewtracker—Analytics for Confluence, the app revolutionizing how organizations optimize their Confluence experience.

You might wonder how everything works and where even to start – Don’t worry, we’ve got you covered! Through our comprehensive step-by-step guide, we’ll show you how to set Viewtracker up and ensure that you’re leveraging every feature to its maximum potential:

Part 1: Using Confluence’s Built-in Analytics

Confluence’s built-in analytics (available in Cloud Premium and Enterprise plans) already provide an essential foundation for tracking site performance. We will start from this base.

Step 1: Access Analytics (Confluence Cloud Premium and Enterprise)

• Log in to your Confluence site as an administrator.
• Navigate to the Analytics section in your Confluence administration area

Step 2: View Site Insights

• In the Analytics section, click “View insights on your site.”
• From there, you are given an overview of your site’s usage and insights into spaces, users, and searches.

Step 3: Analyze Space Performance

• From the Analytics section, select “View insights on spaces.”
• This will provide an overview of how each space in your site is performing. 

Step 4: Check Page Insights

• Navigate to any page in your Confluence site.
• Look for the “Page insights and analytics” option.
• A summary of activity for the specific page will be displayed.

Part 2: Deep Analytical Insights with Viewtracker – Analytics for Confluence App

Comprehensive data is needed for in-depth analysis and, ultimately, demonstration of ROI. Viewtracker – Analytics for Confluence helps you in that department by offering more profound insights into content engagement and streamlining the process of justifying Confluence investments.

Step 1: Install Viewtracker – Confluence Analytics App

• Go to the Atlassian Marketplace and search “Viewtracker – Analytics for Confluence.”
• Install the Viewtracker app on your Confluence instance.

Step 2: Set Up Viewtracker 

• After installation, go to the Viewtracker settings in your Confluence administration area.
• Configure the data privacy settings, general tracking settings, and any exclusions for spaces or user groups.

Step 3: Use Content Report

• Navigate to any page or blog post.
• Look for the Viewtracker “Content Report” option.
• This report will show how many people have viewed the specific page or blog post and their attachments.

Step 4: Analyze Space Performance with Viewtracker – Confluence Analytics app

• Go to any space in your Confluence instance.
• Find the Viewtracker “Space Report” option.
• This report will show how many users have viewed and contributed to the content of the space.

Step 5: Use Global Report for Overall Insights

• As an administrator, access the Viewtracker “Global Report.”
• This report visualizes all views and contributions across your entire Confluence instance.

Step 6: Use the System Report for insights into your instance

• As an administrator, check out how many active users, attachment storage, and viewed pages there are.
• Look at the heatmap to see when Confluence usage is the highest.

Step 7: Implement Viewtracker Macro (Optional)

• Edit a page where you want to track views.
• Insert the Viewtracker macro using the following syntax: {Analytics Report} or /Analytics Report (in Cloud).
• Customize the macro as needed. For example, to display views from the last 10 days: {viewtracker:timeframe=10}

Explore these 3 game-changing ways that Viewtracker – Analytics for Confluence can help revolutionize your team’s Confluence collaboration!

Best Practices for Effective Tracking with the Viewtracker – Analytics for Confluence

Now that you have your Viewtracker up and running let’s explore some techniques to maximize the potential of Viewtracker’s Confluence usage tracking features. Here are 10 best practices that you can employ immediately after setting Viewtracker up: 

1.  Use Global, Space, and Content Level Tracking

Track everything, everywhere! Viewtracker’s multi-level tracking capabilities provide comprehensive insights across your Confluence instance – from pages right down to individual content.

2. Monitor Page Views and Unique Visitors

Measure page views and unique visitors to provide a clear picture of content popularity and user engagement patterns. Always keep tabs on who’s visiting your pages and how often. 

3. Analyze User Engagement Metrics

Regularly examine metrics such as views, comments, edits, and likes to understand how users are interacting with your Confluence content.

4. Track Attachment Usage

Out of the numerous attachments shared within your Confluence instance, which ones are the most valuable to your team? Monitor the usage patterns of all these attachments and optimize the important ones where necessary.

5. Track User Search Results

Analyze search terms, frequency, and results to gain a better understanding of your team’s search behavior. Doing so will also improve content discoverability and your information architecture down the line.

6. Implement Report Macros

Take advantage of Viewtracker’s report macros to embed dynamic analytics directly into Confluence pages and provide real-time insights to team members and stakeholders.

7. Regularly Export and Analyze Data

Viewtracker boasts data export capabilities that allow you to analyze data with external tools and enable integration with other business systems.

8. Configure Privacy Settings Appropriately

Compliance with data protection regulations and internal policies should not be taken lightly. You must carefully configure your Viewtracker’s privacy settings to control data collection and access to avoid any run-ins with the law.

9. Generate Clear ROI Reports

When it comes time to demonstrate the value of your Confluence investments to stakeholders, use Viewtracker’s comprehensive analytics to generate clear and data-driven ROI reports.

10. Gain Insights into Your Confluence Instance

Use system reports to track active users, attachment storage, and the number of pages and spaces. For time-based figures, refer to the heat map feature to identify peak Confluence engagement times. To access the heat map: 

1. Locate the heat map feature in your Confluence analytics dashboard
2. Look for color-coded patterns indicating varying levels of activity
3. Pay attention to daily and weekly trends and use the information to make informed decisions regarding content strategy and system management

Want to know how else you can optimize your workspace with Viewtracker? Check out these 4 practical use cases!

From Basic to Advanced: Maximizing Confluence Insights with Viewtracker – Analytics for Confluence

Confluence’s built-in analytics offer a solid foundation for understanding site performance. However, Viewtracker stands out as a piecemeal solution for your advanced data analytics needs, requiring more in-depth insights and identifying potential improvement areas. 

Ultimately, the choice between built-in analytics and third-party solutions depends on your organization’s specific needs, Confluence plan, and analytical requirements. It makes sense to evaluate your current analytics capabilities against your goals to determine if additional tools could provide value for your team’s Confluence usage.