As Confluence usage grows, space admins often struggle to manage a constantly expanding universe of content. Pages get created and abandoned. Great ideas remain undeveloped. And teams struggle to navigate it all quickly and efficiently.
If that sounds familiar, we have a Confluence content management solution to help keep your Confluence clean and optimized for productivity.
Just dig into Confluence analytics insights, and you’ll find the answers you’re looking for.
From monitoring site engagement to creating page reports, learn how to manage content on Confluence like a pro with the help of analytics app, Viewtracker – Analytics for Confluence.
There’s no doubt that Confluence is a powerful enterprise content management software. Whether you’re using it to power up your organization’s intranet or a customer-facing Confluence knowledge base, Confluence is highly robust.
Unfortunately, the downside is that you can’t use the native reporting features to get quality insights into how users behave and how your content performs. You can only access audit logs (such as changes to settings) in Confluence Cloud. To view in-depth analytics on Confluence, you’ll need to upgrade to Confluence Cloud Premium or Enterprise, which isn’t affordable for every company.
A more affordable and effective solution to gathering quality content performance data for Confluence content management is through third-party Confluence analytics tools like Viewtracker – Analytics for Confluence. It works with Confluence Cloud and Data Center.
Here’s how to improve your Confluence content management experience with Viewtracker – Analytics for Confluence.
First, identify top-performing spaces and pages. Then, uncover insights from these pages to adapt to pages with very few visits. You can access this information from the Space Report on Viewtracker – Analytics for Confluence. The report delivers metrics like the total number of views, likes, watches, and sources of traffic.
If you notice that the top-performing space has the most views coming from mobile, you should optimize other spaces and their content for mobile viewers. For example, keep each page concise for readability and use lower-resolution images for quicker page loading.
Many more content performance metrics can be retrieved from the new Viewtracker – Analytics for Confluence’s Content & Usage Report.
To see how a single page performs with your readers, all Confluence users can access Viewtracker – Analytics for Confluence’s Content Report. The app displays the number of views for each Confluence page right next to the page’s breadcrumbs. You’ll be able to view the Confluence page statistics below:
If a page has a low number of views, it may not be getting enough exposure in the search results. Or maybe the page title is not compelling or clear enough for your readers. Consider optimizing the page title and the discoverability of information in your Confluence space.
No one likes to waste time poring over a vast Confluence knowledge base only to find that most information there is obsolete. So, delete or archive outdated and underperforming content from Confluence. This ensures that only the most relevant content will surface in searches.
Use Viewtracker – Analytics for Confluence’s Content & Usage Report feature to check for pages with the least views and user trends. Next, identify the content that needs updating. Maybe a page details a standard operating procedure within your organization. But in reality, it has already been replaced with a new one, which isn’t properly documented. Or maybe the content has already been covered on a different page, which explains the low engagement rate.
Archive pages with redundant or outdated information so they don’t appear in search results and interfere with daily work. When you’ve identified unnecessary information, update or remove the information. Power users can also simply delete a page. This is especially important when considering a data migration, where you want to migrate only the relevant content.
Viewtracker – Analytics for Confluence is not just for your external readers. You can also use the app to determine if your content is helpful for internal support teams who are using Jira Service Management (JSM).
From Viewtracker – Analytics for Confluence’s Space or Global Report, filter by JSM Views (Viewtracker on-premise only) to discover how many of your support team members refer to your Confluence content. The more views and engagement (e.g. comments, watches, likes), the better. If an important page isn’t getting much commitment, consider improving the content.
For example, you can use a dedicated template for different Confluence content types so team members can quickly skim through and get the necessary information. Do the same if the number of support tickets for a particular topic still increases, even after you’ve created the content.
These are just some of the ways you can improve Confluence content management with analytics insights. You too can create and manage powerful content that delivers value to your readers and helps team members do their jobs better with Confluence analytics from Viewtracker – Analytics for Confluence.
But keep in mind that analytics is an objective form of content performance measurement. It’s where you start talking to your teams about improving relevance, delivering the right content at the right time, and increasing engagement on Confluence.
📕 Suggested reading: Access our full feature comparison of Viewtracker vs. Confluence’s built-in Analytics.
