Do you know your Confluence usage statistics? Many businesses don’t even consider the importance of these statistics. Confluence is an effective tool to keep all your information organized in one place and collaborate with teammates.
Ideally, everyone in the company knows how to use it and find and update what they need, but that’s not always the case. Information gets buried, users get overloaded with details, and team members unintentionally get left out of the loop. Confluence usage statistics help identify these problems so you can optimize your spaces and make them easy for everyone to use.
Let’s look at why Confluence usage stats are vital to your organization, how you can get more statistics from Confluence, and how to make the most of them.
To use Confluence most effectively, you need to make sure everything is properly organized so all users can find what they need and collaborate. Atlassian Confluence usage statistics and reports benefit your business across all these use cases.
Confluence pages act as a central knowledge base, housing onboarding guides, training materials, and essential product and client information. Instead of searching through multiple documents, asking colleagues, or navigating different platforms, users can find everything they need in one place. But do they know this? Are they aware of where to look?
Usage statistics can reveal whether these pages are being accessed. If engagement is low, consider featuring them more prominently on an overview page, team page, or dashboard to ensure visibility and awareness.
Marketing teams rely on Confluence to streamline their work—whether it’s brainstorming campaign ideas, drafting strategies, or keeping track of project briefs. But how do you know if everyone’s on the same page?
With Confluence usage stats, you can see who has reviewed key campaign documents and follow up with those who haven’t. This helps avoid miscommunication, keeps everyone aligned, and speeds up the entire campaign planning process.
Another common use for Confluence is as a company intranet with all the latest updates employees need to know. Apps link it with other software used in daily work.
Confluence usage statistics and reports also empower users to track page usage and improve content.
Whether you’re migrating your Confluence sites from server to cloud or simply tidying up, usage stats can make the process smoother. Too many cluttered pages can make it difficult to find important information, and there’s no point in migrating pages that no one uses.
Identify which pages and spaces are actively used, then archive or delete the rest. Prioritize high-traffic pages and ensure that essential information remains easily accessible, rather than getting lost in the clutter.
All Confluence users can see the number of people who have viewed a page or space, along with reactions and comments when they look at the top and bottom of the page. But how do you get detailed statistics and analytics? We’ll show you how to do tracking, reporting, and export for data analysis, along with the tools you need to do this.
For Confluence Premium and Enterprise users, Confluence Analytics is built-in, and this gives you the basic statistics for tracking and reporting. For more detailed analytics, you’ll need an app like Viewtracker. You can get a detailed comparison of the two tools here.
Tracking page creation, editing, deletion, and engagement, along with Confluence search activity, is essential for monitoring content performance. It’s also valuable to keep tabs on page, blog post, and attachment views to ensure the right audience is accessing them. While Confluence’s built-in analytics provide a good overview, they lack the ability to track likes, comments, visit sources, third-party app interactions, or mobile views. For these additional insights, Viewtracker is the ideal tool.
Here’s what you can track using Viewtracker:
| Viewtracker Cloud Tracking | Viewtracker Data Center Tracking |
|---|---|
| ✅ Page, blog post, and attachment views ✅ Content creations, edits and deletions ✅ Confluence searches ✅ Visit sources ✅ Space Directory, Calendars, Team Pages, etc. ✅ 3rd-party apps (Scroll Viewport, Cosmos, Linchpin, Refined, etc.) ✅ Confluence content viewed through Jira Service Management help desks (knowledge base) | ✅ Page, blog post, and attachment views ✅ Content creations, edits, and deletions ✅ Confluence searches ✅ Likes on content ✅ Likes on comments ✅ Visit sources ✅ Space Directory, Calendars, Team Pages, etc. ✅ 3rd-party apps (Scroll Viewport, Cosmos, Linchpin, Refined, etc.) ✅ Confluence content viewed through Jira Service Management help desks (knowledge base) ✅ Confluence content viewed through the Mobile app |
Generating a report of statistics on global, space, and individual content will give you a summary of the most important metrics: all views, viewers, new content, edits, and more. This will show you how often the space or content is used and how popular it is.
You can also get into user activity details, including the number of pages created, edits, and comments. That way, you’ll understand what individuals are working on and whether teams collaborate well.
With reports filtering, you can drill down to the specific data you’re looking for, filtering by content type, space type, users, and more. Viewtracker allows you to do all of this.
| Viewtracker Cloud Tracking | Viewtracker Data Center Tracking |
|---|---|
| ✅ by content type ✅ by space status (current or archived) ✅ by source (Confluence, Scroll Viewport) ✅ for Confluence users vs anonymous users ✅ by active vs. inactive users ✅ for space type (exclude personal spaces) ✅ for only spaces/content with or without views, etc. | ✅ by content type ✅ by space status (current or archived) ✅ by source (JSM, Confluence App, Scroll Viewport etc.) ✅ by CQL queries ✅ by active vs. inactive users ✅ for Confluence users vs anonymous users ✅ for space type (exclude personal spaces) ✅ for only spaces/content with or without views, etc. |
Admins can directly act on the content displayed in reports by accessing the page history, seeing attachment details, and deleting unused content using Viewtracker. The app also allows built-in report customization.
| Category | Feature |
|---|---|
| Metrics | Popular Spaces Popular Content Most active readers/viewers Most active contributors Summary of most important metrics: all views, viewers, new content, edits etc. |
| Reports | Report on global (instance) level Report on a space level Report of individual content pieces |
| Charts | Line/bar/area chart with views, creations, and edits Line/bar/area chart with viewers, contributors, comments, and content versions Line/bar/area chart with engaged users, likes on content, likes on comments |
| List Reports | List report of all spaces List report of all contents List report of all users |
| Audit | User Audit |
| Actions | Actions (delete, archive, access page history etc. directly from the reports) |
With Viewtracker, you can also use report macros to display analytics data on a Confluence page so any user can see it.
Once you’ve gathered tracking data, you may need to export reports into company-specific tools to share key Confluence insights with stakeholders. While both Confluence Analytics and Viewtracker offer export options, Viewtracker provides greater flexibility and reduces manual effort.
Reports can be exported manually or via APIs for deeper analysis—for example, by integrating them with a data management platform.
If you’re planning a Cloud migration, existing views in Confluence will seamlessly transfer to the Cloud as well.
While Confluence Analytics provides basic data and reports, it lacks comprehensive user data, advanced filters, and extensive export capabilities needed to maximize your Confluence content.
To gain deeper insights into how employees and external users engage with Confluence, consider a Confluence usage stats app like Viewtracker. It helps you track interactions, optimize the user experience, and improve communication.
With Viewtracker, you can make content more accessible, improve engagement, and easily migrate content and reports when needed.
