Do you know your Confluence usage statistics? Many businesses don’t even consider the importance of these statistics. Confluence is an effective tool to keep all your information organized in one place and collaborate with teammates.
Ideally, everyone in the company knows how to use it and find and update what they need, but that’s not always the case. Information gets buried, users get overloaded with details, and team members unintentionally get left out of the loop. Confluence usage statistics help identify these problems so you can optimize your spaces and make them easy for everyone to use.
Let’s look at why Confluence usage stats are vital to your organization, how you can get more statistics from Confluence, and how to make the most of them.
To use Confluence most effectively, you need to make sure everything is properly organized so all users can find what they need and collaborate. Confluence usage statistics and reports benefit your business across all these use cases.
Confluence pages often serve as a knowledge base. Onboarding guides, training materials, product and client information all have a home on Confluence. Rather than users having to dig through multiple documents, ask around, or log in to different platforms, everything they need is right there. But are they aware of this? Do they know where to look?
Confluence usage statistics show whether people are actually visiting and using the pages. If they’re not being used, link to these pages more prominently from an overview page, team page or dashboard so everyone is aware of the pages’ existence and purpose.
Marketing teams use Confluence to collaborate on marketing campaigns, creating strategies and briefs for easy reference.
With Confluence usage stats, you can keep track of the team members who have reviewed the campaign pages and check in with those who haven’t, speeding up the campaign planning process.
Another common use for Confluence is as a company intranet with all the latest updates employees need to know. Apps link it with other software used in daily work.
Confluence usage statistics and reports also empower users to track page usage and improve content.
Whether you’re migrating your Confluence sites from server to cloud or just doing some housekeeping, knowing your Confluence usage stats makes the task easier. It can be hard to find information if there are too many pages cluttering up a space, and there’s no reason to migrate pages that are never used.
Find out which pages or spaces are being used and archive or delete those that aren’t. Prioritize popular pages and ensure that vital information isn’t buried.
All Confluence users can see the number of people who have viewed a page or space, along with reactions and comments when they look at the top and bottom of the page. But how do you get detailed statistics and analytics? We’ll show you how to do tracking, reporting, and export for data analysis, along with the tools you need to do this.
For Confluence Premium and Enterprise users, Atlassian Analytics for Confluence is built-in, and this gives you the basic statistics for tracking and reporting. For more detailed analytics, you’ll need an app like bitvoodoo’s Viewtracker. You can get a detailed comparison of the two tools here.
It’s useful to track when pages are created, edited, deleted, or engaged with and what Confluence searches are carried out. You’ll also want to track page, blog post and attachment views to ensure the right people have seen them. Analytics for Confluence shows you the basics, but you can’t track likes and comments, visit sources, third-party apps, or whether the content was viewed on mobile. For that, Viewtracker is the tool of choice.
Here’s what you can track using Viewtracker:
| Viewtracker Cloud Tracking | Viewtracker Data Center Tracking |
|---|---|
| ✅ Page, blog post, and attachment views ✅ Content creations, edits and deletions ✅ Confluence searches ✅ Visit sources ✅ Space Directory, Calendars, Team Pages, etc. ✅ 3rd-party apps (Scroll Viewport, Cosmos, Linchpin, Refined, etc.) ✅ Confluence content viewed through Jira Service Management help desks (knowledge base) | ✅ Page, blog post, and attachment views ✅ Content creations, edits, and deletions ✅ Confluence searches ✅ Likes on content ✅ Likes on comments ✅ Visit sources ✅ Space Directory, Calendars, Team Pages, etc. ✅ 3rd-party apps (Scroll Viewport, Cosmos, Linchpin, Refined, etc.) ✅ Confluence content viewed through Jira Service Management help desks (knowledge base) ✅ Confluence content viewed through the Mobile app |
Generating a report of statistics on global, space, and individual content will give you a summary of the most important metrics: all views, viewers, new content, edits, and more. This will show you how often the space or content is used and how popular it is.
You can also get into user activity details, including the number of pages created, edits, and comments. That way, you’ll understand what individuals are working on and whether teams collaborate well.
With reports filtering, you can drill down to the specific data you’re looking for, filtering by content type, space type, users, and more. Viewtracker allows you to do all of this.
| Viewtracker Cloud Tracking | Viewtracker Data Center Tracking |
|---|---|
| ✅ by content type ✅ by source (Confluence, Scroll Viewport) ✅ for Confluence users vs anonymous users ✅ for space type (exclude personal spaces) ✅ for only spaces/content with or without views, etc. | ✅ by content type ✅ by source (JSM, Confluence App, Scroll Viewport etc.) ✅ by CQL queries ✅ for Confluence users vs anonymous users ✅ for space type (exclude personal spaces) ✅ for only spaces/content with or without views, etc. |
Admins can directly act on the content displayed in reports by accessing the page history, seeing attachment details, and deleting unused content using Viewtracker. The app also allows built-in report customization.
| Category | Feature |
|---|---|
| Metrics | Popular Spaces Popular Content Most active readers/viewers Most active contributors Summary of most important metrics: all views, viewers, new content, edits etc. |
| Reports | Report on global (instance) level Report on a space level Report of individual content pieces |
| Charts | Line/bar/area chart with views, creations, and edits Line/bar/area chart with viewers, contributors, comments, and content versions Line/bar/area chart with engaged users, likes on content, likes on comments |
| List Reports | List report of all spaces List report of all contents List report of all users |
| Audit | User Audit |
| Actions | Actions (delete, archive, access page history etc. directly from the reports) |
With Viewtracker, you can also use report macros to display analytics data on a Confluence page so any user can see it.
Once you’ve collected the tracking data, you may want to export reports into other company-specific tools to share relevant Confluence analytics insights with stakeholders. Both Atlassian Analytics for Confluence and Viewtracker allow you to export reports to some extent, but Viewtracker allows more flexibility and saves manual effort.
Reports can be exported manually or via APIs for further analysis, for instance, if sent to a data management platform.
If you’re considering a Cloud migration, existing views in Confluence will automatically be transferred to the Cloud, too.
While the built-in Atlassian Analytics for Confluence gives you basic data and reports, you won’t have all the user data, filters and extensive export capabilities to make the most of your Confluence content.
Consider a Confluence usage stats plugin like Viewtracker so you can know exactly how employees and external users interact with Confluence and optimize the experience for them. Improve communication, make content more accessible, and easily migrate content and reports.
