For many Atlassian customers, Confluence is more than just a documentation platform. It’s widely adopted as an intranet, trusted by leading organizations like NASA and HubSpot.
However, one major setback when investing in Confluence intranet as a solution is the lack of user engagement and content reporting capabilities. Without these insights, it’s challenging to measure Confluence’s effectiveness as an internal communication tool. As a leader, you’d want to ensure every user is on board and collaborates effectively on Confluence intranet.
In this post, learn how Confluence’s analytics and reporting capabilities can help you make the most of your Confluence intranet. Then, discover Viewtracker – Analytics for Confluence, the best analytics solution that can help you monitor and optimize your Confluence intranet performance.
Let’s dive in!
Setting up an intranet is not as easy as populating your Confluence with a vast amount of information and calling it a day. A better way to yield positive intranet outcomes is to make it usable through analytics and reporting.
Here’s how analytics and reporting can make your Confluence intranet investment a success:
Important content must be easily discoverable and usable by anyone. With the right data and analysis, you can identify:
Ultimately, you can establish a clear navigation that’s organized and accessible to everyone in your organization.
Confluence has a wealth of data waiting to be unlocked to make strategic decisions about how to implement the intranet. For example, monitoring company updates, page views, and audience behavior on pages can help the employee communications department optimize communications strategies and plans. Intranet analytics plays a critical role in refining these strategies.
An intranet is a company-wide resource center that helps teams do their best work. Analytics can help related teams create, manage, and optimize a Confluence knowledge base that’s valuable to other teams and even external readers.
Learn more about how Viewtracker – Analytics for Confluence brings robust Confluence analytics capabilities below.
Some core elements of an intranet include:
This is often the first thing users see when logging in to Confluence intranet. Monitor user engagement metrics like total page views to understand the adoption rate and what needs improving.
Open up the Viewtracker – Analytics for Confluence’s Global Report to track usage of individual Confluence pages, spaces, or even globally. This high-level overview allows you to compare unique views against the number of Confluence users and determine the right strategies for driving more user adoption. More metrics and insights can be gained from the Content & Usage Report.
A typical Confluence intranet has an index page or directory with quick links to the most important rooms and pages.
You can easily review content statistics across the platform and identify key content with low usage or views. Based on this data, you can restructure your intranet navigation and feature key pages in the main directory for easier discovery. You can filter the sources (e.g., device types) and content types from the Viewtracker Space Report for a broader comparison of spaces and user activity.
Confluence as a document management system allows teams to structure their knowledge efficiently. Confluence spaces, pages, and blogs are the level of content categorization recommended for efficient knowledge management. For example, each department (e.g. IT Service Management) can create a team space dedicated to internal processes and information. Then, they can create pages for specific projects to collaborate on execution.
Within each Confluence space, employees can then create pages for long-lasting information that may evolve (e.g., IT best practices). Blogs are perfect for one-time updates (e.g., remote working policy enforcement).
Viewtracker – Analytics for Confluence allows you to analyze data to know content performance trends. This information gives insights into how teams use shared knowledge to move work forward. More metrics and insights can be gained from the Content & Usage Report.
For instance, maybe you noticed increased visitors coming to the IT space when the remote working policy was enforced. Use this insight to create and communicate an IT best practice guide for employees working from home.
When used strategically as an information center, the Confluence intranet can improve employee productivity and collaboration.
This section ensures that employees can quickly access commonly asked questions about the company or project. If some part of your Confluence intranet is public-facing – such as software documentation for customers – an FAQ section may be necessary.
In the long run, FAQs help to identify underlying issues with the company’s services, products, or practices and reduce support costs.
To know if FAQs are doing their job, analyze engagement metrics like Jira Service Management (JSM) views, comments, and likes. More likes could mean that employees found the content to be helpful. If there’s a significantly higher engagement rate on a particular page than the rest, you can look into the group of users who viewed it the most. Then, analyze which aspect of the page appeals to readers and apply that to similar pages.
Confluence is a powerful foundation to build a well-organized company intranet platform. But to maximize value from this investment, data is key.
Data-backed insights can help you make informed decisions and drive strategic communication improvements for employees and the company.
📕 Suggested reading: Access our full feature comparison of Viewtracker vs. Confluence’s built-in Analytics.
