Analytics and statistics for the Finance team in Confluence

Finance teams rely heavily on documentation, policies, and data analyses to make informed decisions. Viewtracker Analytics for Confluence is an app that provides deep insights into how your team interacts with content. With Viewtracker’s reports, finance teams can increase productivity, ensure compliance, and optimize their knowledge base.

Let’s explore how each Viewtracker Analytics report can benefit your finance team and discuss some examples of how to use it. 

Content Report

You can see how many people have viewed or interacted with a specific page or blog post and its attachments.

Benefits for the finance team:

• Ensuring Critical Information is Seen: Verify that the team is accessing essential financial reports, policies, and updates.
• Identifying Popular Content: Understand which documents are most valuable to your team, helping prioritize updates and maintenance.
• Improving Content Placement: If important pages have low views, consider repositioning them for better visibility or communicating their importance.

Use Case: After updating the company’s expense reimbursement policy, use the Page Report to ensure all team members have viewed the new guidelines.

Depending on your company’s privacy policies, you can adjust Viewtracker’s privacy settings. They allow you to exclude specific user groups from tracking or anonymize user-related data. 

User Activity Report

The User Activity Report tracks user interactions within Confluence, showing which pages each user has viewed and their engagement level.

Benefits for the finance team:

• Monitoring Compliance: Ensure team members have read mandatory compliance documents and training materials.
• Personalized Support: Identify users needing additional guidance or training based on their engagement patterns.
• Enhancing Accountability: Promote a culture of responsibility by tracking and acknowledging active contributors.

Use Case: If a team member hasn’t accessed the latest financial modeling templates, a manager can remind them or offer assistance. In this case, data can be anonymized if needed. 

Search Report

The Search Report tracks Confluence searches, helping identify topics of interest.

Benefits for the finance team:

• Anticipating Needs: Spot increasing interest in specific topics to provide additional resources or training.
• Eliminate Knowledge Gaps: Use the search reports’ functionality to filter for searches that returned no results and improve your knowledge base. 

Use Case: If the Search Report shows that team members frequently search for “upcoming tax regulations” but find no results, the finance team can create new content or update existing documentation to address this topic, anticipating needs and eliminating knowledge gaps.

Exportable Reports

Viewtracker allows you to export data from reports for further analysis or sharing with stakeholders.

Benefits for the finance team:

• Detailed Analysis: Combine exported data with other analytics tools to gain deeper insights.
• Reporting and Compliance: Provide evidence of compliance and engagement during audits or management reviews.
• Transparency: Share findings with the team to promote awareness and collective responsibility for content engagement.

Use Case: Export engagement data to present at a quarterly meeting, highlighting success areas and improvement opportunities.

 Key Takeaways

By understanding how your team interacts with the content you create, you can make strategic decisions aligned with your organization’s goals.

Viewtracker – Analytics for Confluence can support finance teams by providing insight into content engagement, ensuring adherence to regulations and optimizing knowledge bases. 

Each Viewtracker report has a different function. The Page Report tracks page views to identify critical information and popular content, while the User Activity Report monitors individual user interactions to assess compliance and identify training needs. The Search Report tracks Confluence searches to anticipate needs and address knowledge gaps. In addition, Viewtracker allows reports to be exported for further analysis and sharing with stakeholders.